Melbourne based duo Carly Pountney and Cassie Sanghvi are the founders of The Base Collective, a new lifestyle brand that focuses on offering a wide range of no nasty skincare products that make you feel good from the inside out.
Founded in 2016, The Base Collective’s range is organically derived, and proudly hosts a wide range of certified organic products, made with only the most natural ingredients and non-toxic components. Presented in stylish, low environmental impact packaging, everything created by the Base Collective is designed to promote the idea of transparency and fit seamlessly into one’s life.
Following many years in their defined career paths; Cassie being a pharmacist and Carly working in banking, together, they identified a rising need and a gap in the market for a range of skincare that was both free from unwanted chemicals and design focused. This led to them stepping out of their day jobs and creating The Base Collective.
With an aim and founding purpose to appeal to a wider market of consumers, Carly and Cassie identify The Base Collective as “smart skincare” in relation to the active functionality of Magnesium, a key ingredient which was used in their second “Magnesium Wellness Range’ released in mid 2017. All of the products are Pharmacist-formulated (one of the benefits of having a Pharmacist as a co-founder!) and are always seeking opportunities to further develop their brand.
The ladies cite motherhood as a contributing factor to their success with The Base Collective, as it spurred their passion for creating a skincare line that is safe and purposeful, while being able to look after the whole family. They take pride in being free from nasties and are conscious that whatever goes on the skin, goes within.